Web designing is indeed really taxing when you have little knowledge of search engine optimizations. According to some SEO news, this optimization is basically all about marketing your web site, and the best thing to do here is to make sure that if you have a copywriter doing all the texts for the web site, make sure to fully utilize them as much as you can, with of course a lot of hands on help from yourself. You have to make sure that you have a direct contact to your copywriter so he would know which ones are the important facts. It may be a cliché but making a good plan is always advisable so your copywriter would know his role efficiently. The main idea here is to not just give keywords to your copywriter, but also see to it that he has tons of ideas about your company and its industry so he can effectively write for you.